EJ Kritz has built his career around improving how organizations connect with their customers, bringing experience from financial services, retail, and hospitality to the design of more meaningful experiences. As Chief Experience Officer at DBSI, he now focuses on helping banks and credit unions rethink how they engage the people they serve.
This February, EJ will bring that perspective to the 2027 CU Growth & Innovation Summit as a panelist discussing how member experience can contribute to stronger relationships, increased loyalty, and sustainable credit union growth.
A global customer experience strategist based in Charleston, South Carolina, EJ has worked with recognized brands across several industries. His background includes leadership roles with TD and Santander, where he gained experience in the financial services environment that continues to inform his approach to experience design.
At DBSI, EJ helps drive next-generation experience design for banks and credit unions nationwide. His work emphasizes the human side of financial services, connecting customer expectations with the physical, digital, and personal interactions that shape relationships with financial institutions.
EJ is also a frequent contributor to industry conversations about customer experience. He has appeared as a top-rated guest on the Banking Transformed podcast, spoken at major industry events including The Financial Brand Forum, and was named a finalist for the 2026 Credit Union Consultant of the Year recognition at the Luminary Awards.
We are pleased to welcome EJ to the CU Growth & Innovation Summit speaker lineup. His experience across banking and customer experience strategy will contribute an important perspective to a discussion about how credit unions can turn better member experiences into measurable results.
EJ will participate in the panel discussion, “Designing Member Experiences That Drive Growth and Loyalty.”
The session will examine how credit unions are using member experience as a strategy for improving retention and supporting growth. Panelists will discuss approaches that are working across digital banking, branch interactions, and personalized engagement, with a focus on connecting experience improvements to business outcomes.
As credit unions continue to invest in new technologies and service models, creating a consistent and valuable experience across channels remains an important priority. The conversation will explore how institutions can identify meaningful improvements, strengthen member relationships, and evaluate the impact of their investments.
EJ’s background in experience design and financial services will bring a perspective that considers both the needs of members and the business objectives of the institutions serving them.
DBSI is also a Platinum Sponsor of the 2027 CU Growth & Innovation Summit. We appreciate the company’s support of the conference and its commitment to participating in conversations about the future of credit union growth and member engagement.
We look forward to welcoming EJ Kritz and the DBSI team to the summit.
Join us February 8 to 10, 2027, in Oak Brook, Illinois.
REGISTER TODAY to join credit union leaders from across the country for three days of strategic conversations, executive networking, and actionable insights at the 2027 CU Growth & Innovation Summit.
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